- 28 Oktober 2025
- Ridwan Fauzi, S.psi
- authentic brand marketingdigital native shopperse-commerce trends 2025Gen Z buying behaviorGen Z customer experienceGen Z marketingGen Z shopping habitsGeneration Z consumersmobile-first commercesocial commerce
Generation Z Consumers: Understanding the New Buying Behavior
Learn how Generation Z buying behavior is reshaping e-commerce. Discover actionable strategies to capture this $360B market with authentic engagement and digital-first experiences.
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